A peek into Festool's customer-centric product development


Timo Bayer, an application engineer at Festool, sheds light on the intricate process behind the development of their cutting-edge products.

Festool's approach revolves around collaboration with customers, involving an international group of test customers from the early stages, sometimes years before launch.

This customer-oriented development philosophy is deeply ingrained in Festool's DNA.

Listening attentively to customer feedback, especially criticism, is pivotal for Festool.

This feedback loop drives innovation and development, ensuring that products meet real-world needs. With a team comprising of professionals from various trades, including carpentry and painting, Festool is uniquely positioned to understand and address customer requirements effectively.

Despite the impossibility of including every customer in the development process, Festool's application engineers act as custodians of customer interests. They ensure that customer needs remain central throughout the product development journey, serving as translators who bridge the gap between craftsmen and engineers.

Since its inception in 1925, Festool's sole mission has been to create the best tools for professional customers. Leveraging insights from their customers, Festool has introduced numerous successful products, such as the Guide rail and the Domino system, revolutionizing craftsmanship worldwide.

Maintaining your sawMaintaining your saw
The Guide Rail System

Ultimately, Festool's pride lies in empowering craftsmen to achieve excellence. By providing reliable tools that deliver consistent performance, Festool enables craftsmen to navigate the unpredictability of their trade with confidence.

As Timo Bayer affirms, knowing that their tools contribute to the success of craftsmen globally is what truly drives Festool's commitment to innovation and customer satisfaction.

Video: We listen to you!

The Domino Joining SystemThe Domino Joining System
The Domino Joining System