Festool – Behind the Name

23rd October, 2019

Author: Festool Australia Marketing Team

While it may be hard to believe, it is likely just coincidence that the name rhymes with ‘best tool’ in English. We’re ok with it, though.
But onto the origins, many people do wonder why it’s called ‘Festool’ and where it comes from.

The answer is quite simple... It's from a combination of two different names; the last names of original founders Gottlieb Stoll and Albert Fezer, who in 1925 created a company under the name ‘Fezer & Stoll’.

Fezer-Stoll.jpgPictured: Gottlieb Stoll and the company's very first logo.

Since then, the name has been updated a couple of times. First in 1933 when it was shortened to ‘Festo’, and then much more recently in 2000 when it evolved to ‘Festool’ following the creation of a new, independent power tool division.
Fun fact: Even today, the German company is still privately owned by the family of original co-founder Gottlieb Stoll. And in case you were wondering, FESTO still exists too, but now operates focusing on pneumatic automation.

Barbara-Stoll.jpgPictured: Barbara Austel, company partner and granddaughter of Gottlieb Stoll. 
So, there you go, now you know where the name ‘Festool’ comes from. Tick that off the 'learn something new every day' list. 
If you’re interested, you can learn more about the company’s history by visiting the international Festool website.


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